Live Nation Arabia Secures Management Deal for Maraya in AlUla
Partnership to Enhance Concert Experiences in Saudi Arabia
AlUla, Saudi Arabia – August 1, 2024
Leading concert promoter Live Nation Arabia has signed a three-year deal with AlUla Development Company, a PIF company, to manage operations at Maraya, the renowned event venue in AlUla. This partnership will further elevate the concert experience in Saudi Arabia.
As part of the agreement, Live Nation Arabia will oversee a wide range of operational functions at Maraya, including booking and managing concerts, marketing and promotions, venue management, and technical production. This collaboration will leverage Live Nation Arabia's extensive expertise in the entertainment industry, ensuring unforgettable concert experiences for audiences in Saudi Arabia.
Maraya, Arabic for "mirror," is a unique and iconic event venue nestled in AlUla's breathtaking landscape. Its mirrored exterior and state-of-the-art facilities have made it a favorite destination for world-class concerts and events. Live Nation Arabia's management will further enhance Maraya's reputation as a premier concert destination, bringing renowned artists and performers to the region.
The partnership aligns with AlUla Development Company's mission to transform AlUla into a global cultural and tourism hub. By joining forces with Live Nation Arabia, AlUla Development Company aims to position Maraya as a key player in the region's expanding entertainment scene and attract international visitors.
Live Nation Arabia is thrilled to be partnering with AlUla Development Company on this exciting venture. With its unparalleled experience in concert promotion and venue management, Live Nation Arabia looks forward to creating unforgettable moments for concert-goers in Saudi Arabia.
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